Senior UX Designer | Systems and workflow optimization
Jared Rechenberger
I redesign complex, compliance-driven workflows into clearer digital products for public services, operations teams, and growing businesses.
Over 16 years, I have helped teams reduce steps, clarify handoffs, improve accessibility, and turn messy service experiences into systems people can actually use.
16
years designing UX, product, and digital workflows
17 - > 6
licensing pages after restructuring a public service flow
+50%
increase in user satisfaction and engagement
20%
fewer project delays through clearer approval workflows
My strongest work sits where user needs, policy constraints, and internal operations collide. I bring research discipline, interface craft, and enough operational patience to make improvements stick.
SELECTED WORK
Case studies built around outcomes, constraints, and decisions.
Each project shows how I define the problem, work through constraints, translate user feedback, and improve the workflow without losing sight of business or operational realities.
Pennsylvania Fish & Boat Licensing Portal
Reduced a public licensing purchase flow from 17 pages to 6 by clarifying hierarchy, simplifying decisions, improving calls to action, and supporting accessibility requirements.
Permit Application Streamlining
Investigated why applications were being returned, then turned interviews, surveys, affinity mapping, and journey maps into stakeholder-ready recommendations.
Client Workflow Optimization
Clarified fragmented tax and bookkeeping workflows by improving client-facing steps, ownership handoffs, recurring usability audits, SOPs, and workflow documentation.
Trust-Focused Small Business UX
Led UX strategy, information architecture, web design, and conversion optimization for small business clients across security, construction, and service industries.
How I work
Senior UX is part research, part systems thinking, part follow-through.
The work is not just screens. It is how people move through policy, decisions, handoffs, forms, systems, approvals, and service moments.
01
Map the System
I make user goals, policy constraints, handoffs, failure points, and operational realities visible before jumping into interface changes.
02
Turn Research Into Direction
Interviews, surveys, analytics, affinity mapping, personas, and journey maps become practical decisions teams can act on.
03
Design For Repeated Use
I focus on task clarity, accessibility, approvals, standards, and documentation so the experience holds up after launch.
Experience
Public-sector systems, client operations, and product consulting.
My career spans public portals, regulated workflows, digital operations, web strategy, and hands-on product design.
IntegraVest/ Paramount
2025 - Present
Senior UX and Digital Operations Specialist
Department of Environmental Protection
2024
UX Designer, Contractor
Pennsylvania Fish and Boat Commission
2021 - 2023
Senior UX/UI Designer, contractor
Web Elusive
2008 - 2020
Founder and Lead UX/Product Designer
CONTACT
Let's make high-stakes workflows easier to use.
I am based in Peoria, Illinois and work with teams improving public services, client portals, internal operations, and conversion-focused web products.